{"id":5828,"date":"2018-07-10T10:37:16","date_gmt":"2018-07-10T08:37:16","guid":{"rendered":"https:\/\/staging.capitalmind.com\/the-dynamic-male-grooming-market-is-worth-some-56bn\/"},"modified":"2019-04-09T16:59:36","modified_gmt":"2019-04-09T16:59:36","slug":"the-dynamic-male-grooming-market-is-worth-some-56bn","status":"publish","type":"post","link":"https:\/\/dev2.capitalmind.com\/fr\/the-dynamic-male-grooming-market-is-worth-some-56bn\/","title":{"rendered":"The dynamic male grooming market is worth some $56bn"},"content":{"rendered":"
\n

Our Beauty sector team is keeping a close eye on the dynamic male grooming market, worth some $56bn in global revenues and \u00a0forecast to expand at a CAGR of 8.4% up to 2024*, compared to 2.9% for beauty and personal-care products in general.<\/p>\n

Certain product categories are growing much faster than others, and Europe remains the epicentre of the global market, with the largest market share and per capita spending.<\/p>\n

Key trends<\/u><\/strong><\/p>\n

Male grooming habits have undergone dramatic changes in recent years, as men increasingly emphasize the importance of appearance, which is driving growth in premiumization<\/em> and other high value-added product categories. The market was traditionally geared around mass-market personal hygiene and fragrance categories, but skincare has since emerged as the highest growth category (eg. anti-ageing serums that offer targeted solutions).<\/p>\n

Other new growth trends include sustainable & natural products (which we are seeing across all Beauty segments), and now also male make-up. Although convincing men to wear make-up sounds impossible, this hasn\u2019t stopped the largest beauty players from betting big on it, including the US giants Coty and Maybelline.<\/p>\n

\u00ab\u00a0The demand for make-up among men is growing fast\u2026the taboos are going, so between my generation and my son\u2019s generation, the taboos are very different.\u201d<\/em> Vismay Sharma, UK managing director, L\u2019Oreal<\/p>\n

Long-term growth<\/u><\/strong><\/p>\n

Unilever\u2019s CFO Graeme Pitkethly noted on a recent earnings call that male grooming was a business he expected to grow \u201cabove the personal care average for many years to come\u201d, as globally men\u2019s per capita spend on grooming products is $6.50, compared with $58.50 for women.<\/p>\n

M&A opportunities: a fragmented market set to boost deal activity <\/u><\/strong><\/p>\n

A small number of large companies dominate the male grooming market (P&G, Unilever, L\u2019Oreal, Beiersdorf), and all are aggressively using M&A to broaden their product portfolios, to tap new customers and growth trends. Targets include high-growth minnows in the dynamic male grooming market: niche players (often also \u2018digital-natives\u2019) that are developing specialized and\/or tailor-made offerings for this growing and increasingly demanding customer base.<\/p>\n

If you would like to discuss the Beauty market in more detail, or opportunities for your business, please do not hesitate to get in touch\u2026<\/strong><\/p>\n

* Source: Persistence Market Research https:\/\/www.persistencemarketresearch.com\/mediarelease\/mens-grooming-products-market.asp<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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