{"id":12029,"date":"2019-04-16T14:52:35","date_gmt":"2019-04-16T12:52:35","guid":{"rendered":"https:\/\/staging.capitalmind.com\/chinese-megadeal-in-sporting-goods\/"},"modified":"2020-06-18T15:17:20","modified_gmt":"2020-06-18T13:17:20","slug":"chinese-megadeal-in-sporting-goods","status":"publish","type":"post","link":"https:\/\/dev2.capitalmind.com\/nl\/chinese-megadeal-in-sporting-goods\/","title":{"rendered":"Chinese megadeal in sporting goods"},"content":{"rendered":"
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The leading Chinese sporting goods brand Anta Sports<\/strong> (FY2018 rev: \u20ac545m, rising 44% YoY) acquires the giant Finnish sports equipment maker Amer Sports<\/strong> (FY2018 rev: \u20ac2,7bn), in a deal valued at c. \u20ac4.6bn. This transaction is backed by an international buyout consortium and is expected to be completed by Q2\/2019. Under the deal, Anta acquires 58% of Amer, while other investors in the consortium are reported to include the Hong Kong-based private equity fund FountainVest (21.3%) and the Canadian billionaire Chip Wilson, founder of yoga apparel company Lululemon (20.6%).<\/p>\n

Amer Sports:<\/strong> A Finnish sporting goods company listed on the Nasdaq Helsinki stock exchange with a number of leading brands, including Salomon, Arc\u2019teryx, Peak Performance, Atomic, Mavic, Suunto, Wilson and Precor. Founded in 1950, the company began life as a tobacco manufacturer & distributor, but has since evolved into a multinational company devoted to the production of sporting goods. The Group\u2019s business is balanced by its broad product portfolio, as well as by a presence in all major global markets.<\/p>\n

\"No<\/div>\n

Anta Sports: <\/strong>China\u2019s largest sporting goods brand (and the third-largest in the world by market capitalization, after Nike and Adidas). Its high-growth brand \u2018Anta\u2019 focuses on athletic footwear & apparel products, catering to lower and middle-income groups. In addition, Anta Sports is a leading sports retailer in China, with 11,316+ brick & mortar stores. The company is pursuing a multi-brand and onmi-channel strategy – broadening its customer base through acquisitions of high-end international sportswear brands that leverage sales in its home markets.<\/p>\n

Deal delivers: <\/strong><\/p>\n

    \n
  • Extends Anta\u2019s overseas reach, fulfilling a core strategy to grow by acquiring established international brands that complement the Chinese home market: 43% of Amer\u2019s sales are in EMEA, 43% in the Americas, but just 14% in Asia Pacific.<\/li>\n
  • Expands Anta\u2019s scale in a bid to challenge the market leaders Nike & Adidas, both in its home market and also internationally (there are plans to launch the Anta brand in Europe in 2019).<\/li>\n
  • Enables Anta to diversify and expand market share in a number of new categories, such as ball sports (Wilson, DeMarini, Louisville Slugger), winter sports (Atomic, Armada Skis), sports instruments (Suunto), and cycling (Mavic, ENVE Composites). These segment-leading brands offer synergies.<\/li>\n
  • Distribution scale in the Chinese market, where Anta has 11,316 retail stores and a large portfolio of brands positioned across the mass market to high-end market spectrum. Amer has already enjoyed strong growth in China over the last five years – its sales there have grown at CAGR5YR of 29%, and represented 6% of sales in 2018.<\/li>\n
  • Reduces debt: the consortium will pay down EUR1 billion euros in debt from Amer Sports.<\/li>\n<\/ul>\n

    \u201cThrough our multi-brand strategy, we aspire to become a competitive, global, multi-brand company with newly added brands. To that end, we are launching our globalization strategy in 2018. Through product innovation and R&D investment. We will tap into the global market with our best brands.\u201d <\/em>Ding Shizhong, Anta\u2019s chairman and CEO.<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    The leading Chinese sporting goods brand Anta Sports (FY2018 rev: \u20ac545m, rising 44% YoY) acquires the giant Finnish sports equipment…<\/p>\n","protected":false},"author":13,"featured_media":12015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3799],"tags":[],"news-event-type":[],"dealtype":[],"blog-tag":[],"class_list":["post-12029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sector-en-product-nieuws-nl","ps-consumer-nl"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/posts\/12029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/comments?post=12029"}],"version-history":[{"count":0,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/posts\/12029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/media\/12015"}],"wp:attachment":[{"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/media?parent=12029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/categories?post=12029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/tags?post=12029"},{"taxonomy":"news-event-type","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/news-event-type?post=12029"},{"taxonomy":"dealtype","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/dealtype?post=12029"},{"taxonomy":"blog-tag","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/blog-tag?post=12029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}