{"id":43286,"date":"2023-12-06T13:49:56","date_gmt":"2023-12-06T12:49:56","guid":{"rendered":"https:\/\/capitalmind.com\/mergers-in-motion-unravelling-the-digital-agency-ma-landscape\/"},"modified":"2023-12-11T16:19:43","modified_gmt":"2023-12-11T15:19:43","slug":"mergers-in-motion-unravelling-the-digital-agency-ma-landscape","status":"publish","type":"post","link":"https:\/\/dev2.capitalmind.com\/nl\/mergers-in-motion-unravelling-the-digital-agency-ma-landscape\/","title":{"rendered":"Overnames in beweging: Het M&amp;A landschap van Digital agencies in de Benelux"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>De M&amp;A markt voor digital agencies wordt steeds mondialer, met alsmaar meer aantrekkingskracht van private equity-kopers. Als we kijken naar het type kopers, zien we dat de meerderheid van de gekochte bedrijven (56% in 2022) wordt overgenomen door strategische kopers die gebacked worden door private equity.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De consolidatie is sterk in de Benelux-markt voor digital agencies, waarbij iO (24 overnames) en Happy Horizon (23 overnames) opvallen in het aantal totale overnames in de Benelux (gevolgd door Ace en 4NG met elk ~10 overnames). Alle platforms verschillen in aspecten zoals klantfocus, integratie, merkstrategie en dealstructuur voor overnames. Geschatte grootte van de top 5 platforms die actief zijn in de Benelux (werknemers globaal):<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MediaMonks (gebacked door S4 Capital, VK) \u2013 7.500 werknemers<br>DEPT (gebacked door The Carlyle Group, VS) \u2013 4.000 werknemers<br>iO (gebacked door Waterland, BE) \u2013 2.200 werknemers<br>Happy Horizon (gebacked door MG Partners, NL) \u2013 850 werknemers<br>4NG (gebacked door NPM Capital, NL) \u2013 460 werknemers<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"651\" src=\"https:\/\/dev2.capitalmind.com\/wp-content\/uploads\/2023\/12\/image.png\" alt=\"\" class=\"wp-image-43213\" srcset=\"https:\/\/dev2.capitalmind.com\/wp-content\/uploads\/2023\/12\/image.png 940w, https:\/\/dev2.capitalmind.com\/wp-content\/uploads\/2023\/12\/image-800x554.png 800w, https:\/\/dev2.capitalmind.com\/wp-content\/uploads\/2023\/12\/image-768x532.png 768w, https:\/\/dev2.capitalmind.com\/wp-content\/uploads\/2023\/12\/image-1x1.png 1w, https:\/\/dev2.capitalmind.com\/wp-content\/uploads\/2023\/12\/image-200x139.png 200w, https:\/\/dev2.capitalmind.com\/wp-content\/uploads\/2023\/12\/image-500x346.png 500w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Neem voor meer informatie en ons volledige rapport Digital Agency 2023 contact op met<a href=\"https:\/\/dev2.capitalmind.com\/team\/ron-belt\/\"> <\/a><strong><a href=\"https:\/\/dev2.capitalmind.com\/team\/ron-belt\/\">Ron Belt<\/a><\/strong> of <strong><a href=\"https:\/\/dev2.capitalmind.com\/team\/maurits-odekerken\/\">Maurits Odekerken<\/a><a href=\"https:\/\/dev2.capitalmind.com\/nl\/global-coverage\/benelux\/\">.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De M&amp;A markt voor digital agencies wordt steeds mondialer, met alsmaar meer aantrekkingskracht van private equity-kopers. Als we kijken naar&#8230;<\/p>\n","protected":false},"author":55,"featured_media":43218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3799],"tags":[],"news-event-type":[],"dealtype":[],"blog-tag":[],"class_list":["post-43286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sector-en-product-nieuws-nl"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/posts\/43286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/comments?post=43286"}],"version-history":[{"count":0,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/posts\/43286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/media\/43218"}],"wp:attachment":[{"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/media?parent=43286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/categories?post=43286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/tags?post=43286"},{"taxonomy":"news-event-type","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/news-event-type?post=43286"},{"taxonomy":"dealtype","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/dealtype?post=43286"},{"taxonomy":"blog-tag","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/blog-tag?post=43286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}