{"id":5816,"date":"2018-08-02T00:00:00","date_gmt":"2018-08-01T22:00:00","guid":{"rendered":"https:\/\/staging.capitalmind.com\/building-brands-through-ma-interview-of-prosiebensat-1-sevencommerce-with-ma-expert-and-outfitter-com-co-founder-jurgen-schwarz\/"},"modified":"2024-05-24T16:27:38","modified_gmt":"2024-05-24T14:27:38","slug":"building-ma-interview-of-prosiebensat-1","status":"publish","type":"post","link":"https:\/\/dev2.capitalmind.com\/nl\/building-ma-interview-of-prosiebensat-1\/","title":{"rendered":"Building brands through M&#038;A: Interview of ProSiebenSat.1 SevenCommerce with J\u00fcrgen Schwarz"},"content":{"rendered":"<p>After a period of relatively \u201ceasy\u201d growth and attractive margins, independent ecommerce players are increasingly under pressure from the ecommerce giants. One answer is the building of a strong customer base and brand where M&amp;A often is an effective way forward, says J\u00fcrgen Schwarz, Investec\u2019s Partner for Retail &amp; Consumer Goods.<\/p>\n<p><strong>Welcome, J\u00fcrgen. Tell us, how can M&amp;A help to build a brand?<\/strong><\/p>\n<p>M&amp;A can significantly support the brand building strategy of an online retailer, either by raising growth capital or by attracting a strategic partner with strong reach to the relevant customer base, e.g. via wide (social) media coverage.&nbsp;&nbsp; One particular variant of M&amp;A is a media partnership with a company like <a href=\"http:\/\/therestlesscmo.com\/post\/sevenventures.de\" rel=\"noopener\">SevenVentures<\/a> and this is really relevant in supporting a brand building strategy. These media-for-equity and media-for-revenue partnerships have been the driving force behind household brand names like <a href=\"http:\/\/therestlesscmo.com\/post\/zalando.de\" rel=\"noopener\">Zalando<\/a> and <a href=\"http:\/\/therestlesscmo.com\/post\/lieferando.de\" rel=\"noopener\">Lieferando.<\/a><\/p>\n<p>The full interview is&nbsp;available <em><a href=\"http:\/\/therestlesscmo.com\/post\/building-brands-through-m-a-interview-with-m-a-expert-and-outfitter-com-co-founder-jurgen-schwarz\" rel=\"noopener\">here.<\/a> <\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-804 aligncenter\" src=\"https:\/\/dev2.capitalmind.com\/wp-content\/uploads\/2018\/08\/therestlesscmo_Foto-794x600.jpg\" alt=\"\" width=\"561\" height=\"424\" srcset=\"https:\/\/dev2.capitalmind.com\/wp-content\/uploads\/2018\/08\/therestlesscmo_Foto-794x600.jpg 794w, https:\/\/dev2.capitalmind.com\/wp-content\/uploads\/2018\/08\/therestlesscmo_Foto-768x580.jpg 768w, https:\/\/dev2.capitalmind.com\/wp-content\/uploads\/2018\/08\/therestlesscmo_Foto.jpg 815w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After a period of relatively \u201ceasy\u201d growth and attractive margins, independent ecommerce players are increasingly under pressure from the ecommerce&#8230;<\/p>\n","protected":false},"author":55,"featured_media":6824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3781],"tags":[],"news-event-type":[],"dealtype":[],"blog-tag":[],"class_list":["post-5816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-events-nl","ps-consumer-nl"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/posts\/5816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/comments?post=5816"}],"version-history":[{"count":0,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/posts\/5816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/media\/6824"}],"wp:attachment":[{"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/media?parent=5816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/categories?post=5816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/tags?post=5816"},{"taxonomy":"news-event-type","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/news-event-type?post=5816"},{"taxonomy":"dealtype","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/dealtype?post=5816"},{"taxonomy":"blog-tag","embeddable":true,"href":"https:\/\/dev2.capitalmind.com\/nl\/wp-json\/wp\/v2\/blog-tag?post=5816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}